Tuesday, August 31, 2010

Seriously? When a shirt isn't just a shirt.

I don't watch commercials on television very often anymore, not since I got my Tivo box years ago. But now and again, I will. Usually, when I am in the middle of doing something else, often times in another room, so I mostly "hear" the commercial a handful of times before I actually see it.

I've "heard" the following commercial quite a few times in the last couple of weeks, and every time, I thought "well, that just doesn't sound right to me".

Today, for the first time, I actually saw the ad. What ad? This ad:

Nope, that just doesn't seem quite right, does it? What message is being put out there? That it's okay for a mom to "borrow" her daughter's shirt without telling her, lie to her when she asks you about it, go behind her back to continue hiding the fact that you wore it, and then act like it's HER FAULT she couldn't find the shirt in the first place?

I'm not a mom, but somehow, I don't think this is the lesson I want to teach MY KIDS whenever/if ever I do have them.

Not to mention the mom's "you know that's not my style" comment. Meaning what? That mom has this whole other personality, out with her friends, partying, drinking, in leather pants, that she hides from her daughter (and perhaps the rest of her family) as she sits at home in a grandma sweater with no make-up on?

Saying that what? A woman can't be both a good mom, and have fun with her friends, wear makeup and look good?

I don't know...I suppose whoever came up with this concept was going for some sort of sitcom humor, but...sitcom humor doesn't work in 30 second spots, and it sure as hell doesn't seem like the sort of thing that would inspire me to buy a product...


Amber@ClassicHousewife said...

I agree! Funny -- I have an advertisement I want to write a blog post about, too! I'm just phrasing it right in my head. =)

Literary Feline said...

I'm so glad I wasn't the only one who felt this way about this particular commercial! Like you, I don't often watch commercials anymore, but I've somehow managed to watch this one a few times now. And it frustrates me each and every time.